Cultural Rewiring
– Embedding SDL in Everyday Life

Inspired by successful national movements like the Swachh Bharat Abhiyan, we initiate campaigns encouraging families to host regular “Learning Hours.” During this dedicated time, family members of different generations—children, parents, grandparents—would explore new topics together, engage in discussions, or learn a new skill, fostering intergenerational learning and demonstrating that learning is a continuous family endeavor.

We feature compelling stories of self-taught skills and inspiring learning journeys from diverse individuals—children who coded a simple game, adults who mastered a new language, artisans who innovated traditional crafts, or farmers who developed sustainable techniques. These stories, shared on national media platforms, create powerful role models, demystify the learning process, and celebrate the innate capacity for self-direction.

We encourage and support local communities—schools, villages, and urban wards—to host annual festivals where they can showcase local problem-solving initiatives, student research projects, and community innovation. These festivals align with India@100 goals, celebrating a knowledge-driven society and highlighting how SDL empowers citizens to address real-world challenges.